GEO
SEO vs GEO - What's the Difference? (and How to Do It)
Learn the difference between SEO and GEO (Generative Engine Optimisation), and how to optimise your content for both Google and AI tools like ChatGPT and Perplexity. Citable Snippet
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ChatGPT
How to Rank in ChatGPT (and Other AI Results)
Learn how to optimise your content to appear in ChatGPT and other AI search tools using clear entities, helpful schema, and strong internal links - no technical jargon needed.
Entities
Why Entities Are the Secret to Better AI Optimisation (and How to Use Them)
Discover why entities are crucial for AI optimisation and learn practical steps to boost your site's visibility in AI-driven search results.
Semantic SEO
What Is Semantic SEO? (And Why It's the Future of Search)
Learn what Semantic SEO is, why it matters for AI-driven search like ChatGPT and Google SGE, and how to optimise your WordPress site with entities, schema, and internal linking.